Russel Adil

Position: Regional Director MEA


Twenty or more years of expertise in solution sales, business development, and pre-sales technical engineering. As a sales tool, business/technology optimization is emphasised. Specialize in hardware, software, and consulting services to increase the productivity of Hybrid.


Regional Director MEA
CDWT – Permanent – Full-time
Jul 2021 – Present · 1 yr 4 mos
Toronto, Canada Area


Director of Business Development – Private Cloud & Data Modernization
Jul 2015 – Jul 2021 · 6 yrs 1 mo
Toronto, Canada Area

• Chief Executive Officer & Director, Private Cloud & Data Modernization
• Strategy leader for two business divisions with a P&L impact of $350M+ overall
• Responsibilities in Business Development for Hybrid Cloud, Data Management, and Data Intelligence/Analytics
• Pre-sales and services duties centred on an insights-driven strategy to resolving the financial, business, and technological goals of the client.
• Responsibility for category marketing efforts
• Sponsoring executive for strategic vendor connections
• Member of the Netapp Partner Advisory Council from 2016 to 2021
• Member of the Veritas Partner Advisory Council from 2017 to 2019
• Member of the Veeam Partner Advisory Council from 2017 to 2021
• Member of the IBM Partner Advisory Council from 2018 to 2021
• Member of the DellEMC Partner Advisory Council in 2020
• Member of the Cohesity Partner Advisory Council for 2020 and 2021


Director of Storage Strategy – North America
Dec 2010 – Jul 2015 · 4 yrs 8 mos
Monument, CO

Responsible for the overall profitability of the storage portfolio for Dell in North America

• Management of Dell’s $1 billion North American storage division.
• Liaison between engineering, marketing, corporate leadership, training, and sales.
• Manager of Product Lifecycle Managers and Product Business Managers to ensure operations and strategy are aligned with market trends.
• As an executive sponsor, establish strategic programmes, account plays, promotions, and spiffs to promote acquisition growth, energise current client bases, and cultivate channel partners.
• Provide direction for sales teams to connect our portfolio with the important application workloads of customers.
Senior Storage Engineer
Concentrate on production Storage Optimization (Automated Storage Tiering, Storage Virtualization) and Data Protection solutions.
(Backup, Continuity of Business/Disaster Recovery) Strategic connection building and sales campaign management for Large Institutions.
Accounts for (Enterprise, Healthcare, State/Local Government, K-12, and Higher Education). Included roles were storage Account
Executive training, pre-sales evaluations, solution designs, post-sales installation and optimization reviews.
• Awarded “Best Storage Engineer” for 2011’s First Half
– ending at 111% throughout the three regions for which I was personally responsible (23 states)
– Converted 34 legacy EMC clients to Dell Intellectual Property with success in 2011
• “Top Storage Engineer” for 2011 with a “Best” performance evaluation grade
• “Top Storage Engineer” for 2013 with a “Best” performance evaluation grade
• Named “Best Storage Engineer” for the first half of 2014
• “Entrepreneurial Spirit” award for creating Dell’s Capacity on Demand Program
• Original Dell Storage Engineer Council member
• Serve as the area leader for Business Continuity/Disaster Recovery planning through application rationalisation planning


Sr. Account Manager
EMC Corp
Mar 2008 – Nov 2010 · 2 yrs 9 mos

Principal sales manager for major strategic clients in the burgeoning Enterprise area. Responsible for fostering strategic ties between EMC and key C-level executives. Developed optimum information management solutions for business initiatives based on a thorough comprehension of the client’s business objectives and strategy.

• Successfully rebuilt a partner channel company, resulting in a 250% increase in revenue in less than one year.
• In charge of the whole EMC portfolio, which includes Intelligent Storage, Backup Recovery & Archive, Business Continuity, Resource Management, Security, Virtualization Software as a Service (SaaS), Consulting Services, and Content Management.
• Justify the enterprise by demonstrating performance and financial returns (TCO, ROI).
• Increased revenue by creating best practises for Pipeline Development and gaining value via financial analysis.


Account Manager
Apr 2002 – Mar 2008 · 6 yrs

Commercial Account Executive
Led Field Sales and Channel teams over a six-state area for Commercial, State/Local Education, and Emerging Enterprise customers. Rebuilt broken executive client connections, enhanced specialised integration, and optimised territory-wide reseller partner procedures.
• Stimulated channel partner (VAR) development by developing and directing marketing assault campaigns
• Within six months, increased sales in the Colorado area from 89% to 176%, and in 2007 achieved 112% of a $75M annual quota.
• Storage solutions attained 217 percent of their quota in 2005
• Hewlett Packard: “Top Achiever Mid-Market Sales” 2007

Small/Medium Business Account Manager
Prospecting, inside sales, cold calls, and existing client ties were used to expand company. Responsible for establishing Channel partnerships with key resellers. New employee development via coaching, feedback, and process management.
• Exceeded targets in every sales roles held, including increasing revenue by 1,000% in 18 months in the St. Louis Territory and achieving 159% of quota for 2003 to place in the top two percent of the division.
• Hewlett Packard: “Most Valuable Player in SMB Outbound Sales,” 2003
• Hewlett Packard was the 2004 winner of the “Dell Attack” campaign for switching the most Dell accounts to HP accounts among 500+ workers.


Sales Representative
Jul 2001 – Apr 2002 · 10 mos

Sales Representative, Business Solutions Division Inbound and Outbound Sales for Small- to Medium-Sized Businesses (SMB). Sales of hardware, peripherals, services, and software consistently surpassed quotas.
• Team Leader – Maximized the team’s KPIs and profit margin via mentoring and coaching
• Top Division Sales Representative for the month of November 2001, and three top-five finishes throughout my stay


Team Manager
Jun 1998 – Sep 2000 · 2 yrs 4 mos

Senior Team Manager, Sykes Enterprises, Inc., Greeley, CO, Prodigy DSL
Developed, trained, and oversaw the technical support staff for Prodigy’s DSL division installation. Teams of 25 or more technicians have been transformed to surpass corporate KPIs and utilisation.
• Sykes Enterprises was awarded the “Circle of Excellence” for changing the center’s lowest-performing team into the highest-performing team within two months.

-Lead Quality Assurance
-Observed and instructed customer service agents to achieve the highest quality for consumers. Testing and reconfiguration of firm support tools’ performance. Instruction for new staff.

Technical Assistance
Required to diagnose and resolve customer problems while fulfilling performance objectives.
• Team Leader – coaching and mentoring 20 representatives under the supervision of a direct supervisor


University of Notre Dame – Mendoza College of Business
MBA, Executive Leadership
2005 – 2007


Colorado Technical University
MBA, Technology Management
2004 – 2005


University of Northern Colorado
BA, Communication
1995 – 2000
Activities and societies: Sigma Pi Fraternity


  • Storage Area Networks
  • Sales Enablement
  • Account Management
  • Storage Solutions
  • SAN
  • VMware
  • Professional Services
  • Direct Sales
  • Storage Virtualization
  • Channel Partners
  • Cloud Computing
  • Pre-sales
  • Virtualization
  • Solution Selling
  • Enterprise Software
  • Data Center